iUM

CASE

COMPANY:

"APOLLO NEXT"
A digitalized network of fitness centers and sports facilities
The company was created by the Fozzy Group, one of the largest retailers in Ukraine and the owner of "Silpo", "Fozzy" and "Fora"

HOW WAS IT STARTED?

Using Excel spreadsheets and manually managing business processes caused a number of complications and limitations
The absence of systemized data management increased the possibility of confidential information leaks
The input and analysis of data required significant efforts, consumed a lot of time, and as a result led to errors
Lack of specialized tools complicated the process of generating reports and data analysis
Tracking and controlling the coaches’ workflow and determining availability of the gyms were performed manually by managers
The system for gyms availability, payment processing, telephony, and other tools operated independently, affecting the quality of customer service
There were no tools for automated message campaigns, therefore efficiency interactions with clients was limited

WHAT WAS IMPLEMENTED?

Zoho CRM + Zoho Campaigns

RESULT:

Zoho CRM implementation involved optimizing database storage to ensure easy access to customer data
Mailings and reminders automation was implemented, improving communication and elevating customer satisfaction
Payment process automation was implemented and integrated with payment systems to streamline transactions, minimize errors, and ensure accuracy in financial accounting
The generation of invoices and payment links for clients was automated, with automatic configuration and delivery
Implementation of advanced analytics setting for effective and well-founded administrative decisions
Integration with an SMS delivery provider and Zoho Campaign ensures effective communication with clients
Efficiency in strategic planning and business process improvement was achieved by configuring structured reports