iUM

Case

Company:

«LLC Alta Retail»
Big retailer of Georgia in the sales of electronics and home appliances field

How did it all begin?

Prior to implementation, the client did not use the customer interaction system
All information about clients was recorded in the internal database and did not allow marketing activities on them
What were the objectives/goals during the implementation:
- Get a consolidated customer base with the subsequent ability to analyze data, set up audience segments and make relevant offers for goods and services
- Adjust marketing activities and make them more effective

What was implemented?

Creatio
All system settings were made using low-code technologies

Result:

A consolidated database of clients has been created and the possibility of periodically updating data on them
Customized rules that flexibly create customer segments
Implemented settings for client mailings with the ability to track reviews and activity
Implemented the functionality of sending SMS notifications to customers from different marketing activities

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