«LLC Alta Retail»
Big retailer of Georgia in the sales of electronics and home appliances field
iUM
Case
Company:
How did it all begin?
- Prior to implementation, the client did not use the customer interaction system
- All information about clients was recorded in the internal database and did not allow marketing activities on them
- What were the objectives/goals during the implementation:
- Get a consolidated customer base with the subsequent ability to analyze data, set up audience segments and make relevant offers for goods and services
- Adjust marketing activities and make them more effective
What was implemented?
Creatio
All system settings were made using low-code technologies
All system settings were made using low-code technologies
Result:
- A consolidated database of clients has been created and the possibility of periodically updating data on them
- Customized rules that flexibly create customer segments
- Implemented settings for client mailings with the ability to track reviews and activity
- Implemented the functionality of sending SMS notifications to customers from different marketing activities
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