iUM

Case

Company:

«Razove»
Distribution of disposable medical devices

How did it all begin?

Regional managers used to work in Excel spreadsheets, the back office worked in 1C
There was a need to create a single space for the work of regional managers
There was no unified client database
The work of regional managers was impossible to control, each manager worked in his own spreadsheet, the head of the sales department could not collect all the data together
There was no single channel of communication
Difficulties with the formation of a commercial proposal were frequently encountered

What was implemented?

Bitrix24
Implemented integration with 1C and three websites

Result:

Made integration with 1C
Collected and segmented the entire client base from 1C and Excel spreadsheets
A sales pipeline for regional managers was set up, within which work with clients is carried out
The CRM system was integrated with Email
We set up a module for generating a commercial proposal for regional managers, which made it possible to create the offer in one click
Synchronised the stock list, so managers always have information about planned receipts and goods in stock
Created an opportunity to analyse the manager's work

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