iUM

Case

Company:
«Sculptor Lash»
Shop of professional beauty products; beauty masters school
Representative offices in 3 countries, 10+ years of successful work, 7000+ graduated students worldwide
How did it all begin?
  • Incorrectly configured Bitrix24 was used. Also there were no integrations
  • Employees had to duplicate the same actions in different systems, since managers were working in Google Sheets, 1C, Bitrix24, «Мой склад» at the same time
  • Managers were overburdened with routine mechanical tasks
  • There were difficulties with generating reports
  • There was no possibility to use Bitrix24 as a CRM-marketing tool
What was implemented?
Bitrix24
Integration of 2 accounting systems (1C and «Мой склад») in Bitrix24
Result:
  • Integration of 2 accounting systems (1C and «Мой склад») in Bitrix24
  • We made it possible for a sales manager to work in a single system - Bitrix24
  • Produced end-to-end integration of four online stores
  • Integrated two telephonies - Zadarma and Stream Telecom
  • We created 15 pipelines for the sales department to work in different directions
  • The marketing department has received a client base, which is used accordingly to segmentation
  • A tool for generating reports and analysing the work of the sales department has appeared

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